MICHAEL AKANDE

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Tamara Mellon Web Development

• Client : Tamara Mellon
• Date : April 2016
• Category : Web Development

In 2016 I was asked to help update Tamara Mellon website.  I had the opportunity to collaborate with and receive direction for content to post to the website and images to optimize from the marketing department.   I worked on all visual aspects of the website utilizing elements from their branding, which I also helped develop, to create the initial style sheets and html templates.

SEO - Search Engine Optimization, customized all the title tags and the meta description tags, determined the keywords and focused and used them throughout the content, keywords were used as file names, made sure keywords were used for links and that every page had at least three keyword phrases and XML site map.

Installed Google Analytics, spell checked entire site, uploaded images and programmed Shopify CMS to display images throughout all branches and helped to set up landing pages for marketing campaigns.